But it's not yet clear what will happen to consumer sales and online advertising. The monthly CNET-Consumer Electronics Association consumer confidence index showed surprising bullishness in late September. Internet Advertising Bureau statistics for the first half of the year showed surprising strength, but the IAB data did little to shed light on what will happen in the fourth quarter.
This should give people in tech reason to pause: the normally upbeat Geoffrey Moore, author of popular tech industry books such as Crossing the Chasm, worries it could take years to restore some sense of "equilibrium" to the economy. That's bad news for the tech industry.
"This is categorically different from prior downturns because the industry going into the tank supplies a fundamental staple to all other industries. There is no place to flee. It is not about tech at all," Moore said. "Established franchises with strong cash flow have a huge competitive advantage in downturns. But even these folks better plan for a major overhaul before we reach the other side of this chasm."
"I think there
probably are some
bargains to be had
"I think there probably are some bargains to be had here," Augustin said. Having an IPO option can help increase start-ups' valuation, and without that option, acquisition price tags will be lower. "If you have a strong balance sheet, maybe you want to spend some there... I think tech companies will be in a good position to leverage this downturn."
The present climate also means venture capital will be harder to find, Augustin said. "Without an IPO market in the venture capital world, you don't have any exits. And if you don't have any exits and you're not returning any capital to people (who've invested), you don't have new capital flowing in. That means the venture financing climate is going to slow down," Augustin said
But the cautious Augustin declined to forecast how long the downturn will last. "It's already deeper than I thought it would be," he said. "I thought maybe two weeks ago we had seen some of the worst and the rescue plans the government had put together would stabilize financial services, and it hasn't."
Ron Conway said he has spent time on the phone with probably six CEOs in the past 24 hours. "They say, 'I'm not as prepared as I should be; walk me through the steps I should be taking,'" Conway said. Conserving cash and cutting costs are a must, he said, because bigger companies aren't acquiring as aggressively as many would hope.
"It would be great if more companies were acquisitive, but a lot of people are frozen in place, so you can't rely on M&A to bail you out," he said. "You better rely on your own proactive action. You should seek M&A, but not count on it."
There is some reason for confidence. So far, when it comes to employment, American business has yet to fall off the cliff, said Stephen Mader, vice chairman and managing director of recruiting giant Korn/Ferry International in Boston. But the health of jobs across the country depends greatly on the ability of the federal government to restore confidence in the short-term credit market, he said.
"All you're hearing today in boardrooms across the country is we just don't know. And when you just don't know, you act cautiously," Mader said. If the situation doesn't improve, he expects businesses to "aggressively" cut payrolls heading into the new year to adjust to the new credit conditions.
Gina Bianchini and Marc Andreessen, the chief executive and chairman of the social networking company Ning, have reason to say "I told you so." Earlier this year, Andreessen (the Netscape co-founder who knows a thing or two about tech booms and busts) predicted the industry could be headed for a "nuclear winter" and needed to prepare for it. Ning landed an additional $60 million in venture funding to wait out whatever bad news should come down the pipe.
"Do I think a
nuclear winter is
going to happen
in the market?
Yes. Do I think
that has a
on us today? No."
Andreessen was jeered by many as a hyperbolic killjoy at the Web 2.0 party. (It didn't help that he repeated the comments on stage at the Web 2.0 Expo in San Francisco.) Few should be jeering now. "We're great. That's why we actually went and raised the money that we raised. We are well positioned, and I would say well stocked for the coming months," said Bianchini. "Do I think that (a nuclear winter) is going to happen generally in the market? Yes. Do I think that has a negative impact on us today? No."
Conway likely would say raising that money was a fine idea. "Any company that doesn't have one year of cash burn in the bank could be in trouble," he said.
Other start-up execs, such as Corey Bridges, the co-founder of virtual worlds platform developer Multiverse Network, says the best thing to do is plan conservatively for 2009 and watch your cash--because anyone who has to go to the venture capitalists for money will find the terms have dramatically swung in favor of the money men. Bridges said he could see conditions worsening for the last few months.
"There have been a number of leading economic indicators, for some months, that things were going to get rough," he said. "We do a lot of work with big media companies, and sotto voce, the big media companies have been saying that the 'Big Three' car companies are cutting back on their advertising on TV, and that's going to affect them."
Jonathan Kaplan, CEO of Pure Digital, which makes the Flip Video Camcorder, said his company is approaching the current economic climate with a "cautious but optimistic" business plan, especially in light of the upcoming holidays. He does say it helps that his most popular product is a less expensive alternative compared to the competition.
But the retail outlook this holiday isn't great. "There's no doubt in my mind this will be bad for everyone. It's a consumer-centric decline, and consumer spending is going to change considerably," said Kaplan. "I think Christmas will be hit very hard, and it will be a difficult one for many retail partners and consumers."
Can big companies steer clear of trouble?
SAP's problems are well known by now. But what about other big tech companies? Microsoft executives have so far tried to alleviate panic about the downturn, while at the same time battening down expenses. And though their stocks have been pummeled, there's no indication (yet) of trouble from many of tech's bellwethers, ranging from Hewlett-Packard to Google.
"This is an
in the economy...
Most of the experts
I see talking about
this are at a loss
to make a
Marc Benioff, CEO of on-demand software company Salesforce.com, would say watching your dollars is a wise idea. In an e-mail exchange, he quickly pointed out that Salesforce finished the second quarter with $823 million in cash--enough to weather the worst of downturns. But even the oft-loquacious Benioff is stopping short of predicting how bad conditions will get for tech.
"This is an uncertain and unprecedented time in the economy," wrote Benioff. "I am not an expert, and most of the experts I see talking about this are at a loss to make a meaningful prediction. So we are focusing on what we good at: making customers succeed."
Clean tech's funding challenge
In the clean-tech arena, investors and entrepreneurs expect the most pain to be felt with firms on the cusp of commercialization, where large amounts of money are needed to build a biofuels or solar manufacturing plant, for example. Many of these expansion projects are typically financed in part with debt. But with the credit crisis, those deals are far more likely to be funded through private equity or project finance, investors said.
"The debt market is in the ER (emergency room) in a terrible way," said Jon Bonanno, president of renewable energy developer Principle Power. "Us, as power plant builders, in the next 24 months, we are doing all equity (financing). If there's a will, there's a way, even in the worst market."
Valuations of clean-tech start-ups trying to raise capital will likely shrink as part of the overall economic downturn. But the level of activity in green tech--an area flush with venture capital--appears to be holding steady, for now at least.
"We're still seeing a lot of companies looking for financing. The deal flow still seems to be active," said John Cote, a vice president at General Electric's financial services arm. "But you have to expect that it's going to slow down."
Some investors speculated that there could be a wave of mergers and acquisitions, as start-ups struggle to find sources for funding.
"Our assumption is that we will probably exit (from start-up investments) through sale to strategic investors," said Steve Goldby from early-stage venture capital firm Venrock. "There is no IPO whatsoever."
Asking the futurist for answers
Again, so who's right? We turned to Silicon Valley technology forecaster Paul Saffo for some answers. In the short term, the economic downturn will make it harder for tech companies to attract private equity and venture financing, as well as the lines of credit that are often needed to pay the bills, Saffo said.It's too early to tell how bad the financial panic will be and how long it will last, but the economic meltdown signals a shift to a new type of economic model in which tech companies are well positioned to thrive, he said. It just may take some time to get there.
"The chaos might blow some roofs off in Silicon Valley," Saffo said, "but in the long run the winds are blowing in the favor of the technology sector."
CNET's Rafe Needleman, Martin LaMonica, Stephen Shankland, Erica Ogg, Elinor Mills, Caroline McCarthy, Daniel Terdiman, Marguerite Reardon, and Tom Krazit all contributed reporting to this article.
Click here for ongoing coverage from CNET News, 'Tough times for tech'