"We believe more must be done to create welcoming and inclusive online communities and we believe both business leaders and policy makers need to come together to affect real change," Starbucks said in a brief statement announcing it will pause advertising on all social media platforms.
Starbucks didn't specify how long it would stop advertising, only that it will do so as it continues, "discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech."
Starbucks is not joining the Stop Hate for Profit boycott, a spokesperson confirmed. Rather, is one of several major companies launching its own effort that goes beyond Facebook.
Consumer packaged goods giant Unilever, for example, on Friday announced that pausing advertising on Facebook, Instagram and Twitter in the US at least through the end of the year. Soon after, Coca-Cola announced a similar effort, expanding its boycott to YouTube as well. On Saturday, spirits company Diageo added that it'll pause paid advertising globally on major social media platforms starting July 1.