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Sprint hustles in with new, unlimited data plan

The carrier will offer unlimited talk, text and 4G LTE data for $60 per month for the first line.

Sprint unveiled on Thursday an "Unlimited Freedom" plan that ditches data restrictions.

The cost for unlimited talk, text and 4G LTE data is $60 per month for the first line, $40 for the second, and $30 for each additional line up to 10. For a family of four, that comes out to $40 per person. For two people, it's $100. The "Unlimited Freedom" plan will be available starting Friday.

"Wireless customers want simple, worry-free and affordable wireless plans on a reliable network," said Marcelo Claure, Sprint's CEO.

The announcement comes on the same day that T-Mobile announced the elimination of data plans altogether for new customers. At T-Mobile, one plan with unlimited 4G LTE data will be available starting September 6 for $70 per month for the first line. The second line on the plan will cost $50, and each additional line will cost $20 for up to eight lines. Like Sprint, that comes out to $40 per month for a family of four. But it's $120 per month for two people.

Both of these plans involve some risk for the companies, depending on how much data customers end up using.