The Sony BDU-X10S BD-ROM drive costs only $200.
Funai announced a standalone Blu-ray player that will dip below the $300 mark when it's released next quarter, but if you've got a PC that's up to the challenge, Sony's got an internal Serial ATA Blu-ray drive that will do the trick for even less. The BDU-X10S drive will cost $199.99 when Sony starts shipping it next month (preorder it here). This BD-ROM (that's read, not write) drive comes bundled with CyberLink PowerDVD BD Edition for playing Blu-ray discs in MPEG-2 or H.264 format. It'll also play DVDs and CDs and will work with XP and Vista PCs.