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Softface picks up $10.4 million

Softface said Monday that it raised a $10.4 million third round of funding, led by Norwest Venture Partners, which will receive a seat on the company's board. Other investors included RWI Group, and previous investors Telos Venture Partners, Don Lucas Sr., Dave Duffield, Peggy Taylor, Ray Bingham and Alberto Sangiovanni-Vincentelli. Walnut Creek, Calif.-based Softface has raised a total of $17.9 million. Softface's software automatically takes text from such things as marketing documents and transaction history databases and creates content that feeds into a corporation's customer relationship management, analytical and e-procurement analytical systems.

Softface said Monday that it raised a $10.4 million third round of funding, led by Norwest Venture Partners, which will receive a seat on the company's board. Other investors included RWI Group, and previous investors Telos Venture Partners, Don Lucas Sr., Dave Duffield, Peggy Taylor, Ray Bingham and Alberto Sangiovanni-Vincentelli. Walnut Creek, Calif.-based Softface has raised a total of $17.9 million. Softface's software automatically takes text from such things as marketing documents and transaction history databases and creates content that feeds into a corporation's customer relationship management, analytical and e-procurement analytical systems.