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Snapstick, D-Link launch trials for Google TV rival

Hardware-maker D-Link will start trials with Snapstick's Web-to-TV software.

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CNET got an early look at Snapstick, which is two-part software for streaming Web content onto TV screens. James Martin/CNET

Streaming Web content to TVs is one theme we expect to see lots of at CES. In early December, we took an advance look at Snapstick, a new company that streams Web content on your TV using your mobile phone as the remote control. Today, the start-up is announcing that potential partner D-Link will begin trials that incorporate Snapstick's Web-to-TV "SplitMedia" technology.

If trials go well, D-Link and Snapstick may ink a more permanent deal. Snapstick isn't seeking to manufacture hardware itself (at least not at this stage in its life cycle), but it does hope to launch its first product as soon as the second fiscal quarter (April to June.)

Snapstick is just getting rolling, but the partnership with D-Link is a good start for a company that wants to license its software to hardware makers for inclusion in anything from Blu-ray players to set-top boxes.

Snapstick's vision involves integrating its own software into these partners' hardware components, where the software will let consumers select any Web content to play on a TV monitor. As we mentioned above, a smartphone, laptop, or other Internet-connected device serves as the remote control. In our demo, we used a compatible Snapstick mobile app and "snapped" the smartphone with our wrist to make the selection. That was enough to signal the Snapstick software embedded in the set-top box (or other compatible device) to begin streaming the Web-hosted media we picked.