Snapchat unveils scripted original shows and docuseries

It's looking to entice teens to stay on the social network.

Queenie Wong Former Senior Writer
Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in San Jose and the Statesman Journal in Salem, Oregon. A native of Southern California, she took her first journalism class in middle school.
Expertise I've been writing about social media since 2015 but have previously covered politics, crime and education. I also have a degree in studio art. Credentials
  • 2022 Eddie award for consumer analysis
Queenie Wong
Snapchat application

Snapchat is ramping up its efforts to offer more shows.

/ Getty Images

Snapchat, which has struggled to keep its daily active users, is trying to entice teens to spend more time on the app with the release of new original shows. 

On Wednesday, the ephemeral-messaging app unveiled a list of 12 exclusive scripted shows and docuseries that will make their debut this fall. 

As video grows more popular, social media sites such as Snapchat and Facebook are offering people another reason to stick around. But they're also competing with Amazon, Netflix and Hulu. 

Partnering on the shows with publishers such as Bunim/Murray Productions, the Duplass Brothers' DBP Donut and Brad Weston's Makeready, Snapchat has a fall lineup that includes coming-of-age dramas, horror, romantic comedy and other genres. 

One reality show called Endless Summer that premieres on Wednesday features social media stars Summer Mckeen and Dylan Jordan as they navigate their love life in Laguna Beach, California. Another show, Class of Lies, is about two college roommates and best friends who try to figure out why their best friend vanished without a trace. 

These shows, which typically run for 5 minutes, will air a new episode daily. Snapchat also said it's introducing new augmented reality features so users can interact with a show's characters or react to scenes. 

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