Short Take: Yahoo, Ticketmaster team for Net ticket sales
Yahoo and Ticketmaster have entered a cross-marketing agreement under which Ticketmaster will become a content provider and merchant on Yahoo and will market Yahoo to its customer base online and via direct mail. Yahoo's event areas, sports content, and local guides will offer listings, venue information, and ticket availability as well as seating charts, driving directions, and other information, along with ticket-buying services, from Ticketmaster. Financial terms were not disclosed.
and Ticketmaster have entered a
cross-marketing agreement under which Ticketmaster will become a content
provider and merchant on Yahoo and will market Yahoo to its customer base
online and via direct mail. Yahoo's event areas, sports content, and local
guides will offer listings, venue information, and ticket availability as
well as seating charts, driving directions, and other information, along
with ticket-buying services, from Ticketmaster. Financial terms were not
disclosed.