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Short Take: Val-Pak, BigBook in marketing alliance

Val-Pak Direct Marketing Systems and BigBook entered a sales and marketing alliance that will result in an online coupon offering for BigBook business advertisers in selected markets. In turn, Val-Pak will promote and sell BigBook advertising products. The alliance will launch this summer on a trial basis in five to ten markets; the companies hope to implement the alliance fully by the end of the year.

Val-Pak Direct Marketing Systems and BigBook entered a sales and marketing alliance that will result in an online coupon offering for BigBook business advertisers in selected markets. In turn, Val-Pak will promote and sell BigBook advertising products. The alliance will launch this summer on a trial basis in five to ten markets; the companies hope to implement the alliance fully by the end of the year.