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Short Take: Topica signs Big Blue

Consumer email-specialist Topica dipped its toes in the corporate market by signing IBM as a customer. The San Francisco-based start-up, which sells advertising on its free email service, said it will start producing and sending out IBM's DeveloperWorks weekly newsletter, a free tip sheet for software developers. The move will help the company expand revenues into corporate licensing fees. Terms of the deal were not disclosed.

Consumer email-specialist Topica dipped its toes in the corporate market by signing IBM as a customer. The San Francisco-based start-up, which sells advertising on its free email service, said it will start producing and sending out IBM's DeveloperWorks weekly newsletter, a free tip sheet for software developers. The move will help the company expand revenues into corporate licensing fees. Terms of the deal were not disclosed.