Short Take: NY Times releases user database

The New York Times announced a new database marketing system for its Web site that allows advertisers to use the site's registered user base to identify and target specific users. The database contains demographic information about the 1.7 million registered New York Times online readers.

July 15, 1997 10:30 a.m. PT

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The announced a new database marketing system for its Web site that allows advertisers to use the site's registered user base to identify and target specific users. The database contains demographic information about the 1.7 million registered New York Times online readers.