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Short Take: InfoBeat acquires direct marketer AdTools

InfoBeat, a personalized news and entertainment email service, said today it acquired direct marketing company AdTools. With the move, InfoBeat will change the name of the parent company to Indimi. Financial terms of the deal were not disclosed. The New York-based company said it plans to continue operating the brands for InfoBeat and AdTools, which is based in Boston.

InfoBeat, a personalized news and entertainment email service, said today it acquired direct marketing company AdTools. With the move, InfoBeat will change the name of the parent company to Indimi. Financial terms of the deal were not disclosed. The New York-based company said it plans to continue operating the brands for InfoBeat and AdTools, which is based in Boston.