Short Take: General Atlantic invests in Priceline.com

General Atlantic Partners, a private equity investment firm focused exclusively on investments in software and information technology, has invested $20 million in privately held e-commerce company . In addition, General Atlantic's William Ford has agreed to join Priceline.com's board of directors. Priceline lets buyers name the price they are willing to pay for goods and services and presents the price to sellers who can chose to fill the demand.