Short Take: FTC to address online ad laws
Citing the surge in online marketing, the U.S. Federal Trade Commission said it will hold a workshop to explain how its regulations apply to the Internet. The free workshop will be open to the public and consist of two sessions: one will use mock e-commerce ads to demonstrate how to determine whether product disclosures are made clearly and conspicuously; the second will discuss interpretations of the terms "written," "writing," and "printed" as they apply to the electronic media.
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Citing the surge in online marketing, the U.S. said it will hold a
workshop to explain how its regulations apply to the Internet. The free
workshop will be open to the public and consist of two sessions: one will
use mock e-commerce ads to demonstrate how to determine whether product
disclosures are made clearly and conspicuously; the second will discuss
interpretations of the terms "written," "writing," and "printed" as they
apply to the electronic media.