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Short Take: Ford launches specialty Net store

Ford has launched an online store devoted to selling everything from baseball hats to sunglasses to clocks--all emblazoned with the Ford logo. Shoppers can pick accessories for their Ford, Lincoln, and Mercury cars, including auto covers, floor mats, license plates, and car tools. The site also has a password-protected section specifically for dealers and an area devoted to the Ford Mustang.

Ford has launched an online store devoted to selling everything from baseball hats to sunglasses to clocks--all emblazoned with the Ford logo. Shoppers can pick accessories for their Ford, Lincoln, and Mercury cars, including auto covers, floor mats, license plates, and car tools. The site also has a password-protected section specifically for dealers and an area devoted to the Ford Mustang.