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Short Take: Firms team to deliver music via email

AT&T Net music delivery technology arm a2b Music and BMG Entertainment are teaming to offer the first rollout of a2b Mail, an application that allows music to be embedded into email communications. a2b said the technology requires no plug-ins or downloads; the player itself is embedded into the email message. BMG will use a2b Mail to deliver music to consumers on the databases of its genre-based sites Peeps, BugJuice, and TwangThis.

AT&T Net music delivery technology arm a2b Music and BMG Entertainment are teaming to offer the first rollout of a2b Mail, an application that allows music to be embedded into email communications. a2b said the technology requires no plug-ins or downloads; the player itself is embedded into the email message. BMG will use a2b Mail to deliver music to consumers on the databases of its genre-based sites Peeps, BugJuice, and TwangThis.