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Short Take: eToys launches national ad campaign

Online toy retailer eToys has selected Kalis & Savage Advertising to spearhead an ad campaign that will position eToys with national consumer audiences as the go-to destination for all toy-buying needs. Scheduled to break in the fourth quarter, eToys' advertising campaign will utilize both online and traditional media, including print and radio.

Online toy retailer eToys has selected Kalis & Savage Advertising to spearhead an ad campaign that will position eToys with national consumer audiences as the go-to destination for all toy-buying needs. Scheduled to break in the fourth quarter, eToys' advertising campaign will utilize both online and traditional media, including print and radio.