Online trading community eBay hopes to create an offline stir by hitting the newstands. The company plans to introduce eBay Magazine, and two books, The Official eBay Guide to Buying, Selling, and Collecting Just About Anything and eBay for Dummies. The magazine, out in August, will feature trends and articles on collecting, pop culture, the Internet, and e-commerce opportunities. It also hopes to dig into celebrities' collecting habits.