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Short Take: E-Loan hires former Saturn exec

Internet-based mortgage company E-Loan announced it has tapped a 14-year marketing veteran of General Motors' Saturn subsidiary as its senior vice president of marketing and business development. Joseph Kennedy, whose has experience in brand building and product planning, will be responsible for all aspects of E-Loan's marketing, strategic partnerships, and customer service activities. The move underscores the company's efforts to build a national brand name.

Internet-based mortgage company E-Loan announced it has tapped a 14-year marketing veteran of General Motors' Saturn subsidiary as its senior vice president of marketing and business development. Joseph Kennedy, whose has experience in brand building and product planning, will be responsible for all aspects of E-Loan's marketing, strategic partnerships, and customer service activities. The move underscores the company's efforts to build a national brand name.