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Short Take: Apple names Niehaus Ryan Group for PR

Apple Computer has named the Silicon Valley firm Niehaus Ryan Group for corporate and product public relations, effective immediately. Financial details of the relationship were not disclosed, and Apple representatives were not immediately available to provide information on its previous PR agency.

Apple Computer has named the Silicon Valley firm Niehaus Ryan Group for corporate and product public relations, effective immediately. Financial details of the relationship were not disclosed, and Apple representatives were not immediately available to provide information on its previous PR agency.