
Short Take: Amazon launches specialty feature
Online retailer Amazon.com today introduced a specialty feature on its site titled Purchase Circles to benefit customers while they're searching for books, music, or videos. With the new tool--which categorizes the purchasing preferences of Amazon's 10.7-million customer base--buyers can browse the bestseller lists of targeted groups across the country. The groups are organized as companies, education, geography, and government, among others.
Online retailer today introduced a specialty feature on its site titled Purchase Circles to benefit customers while they're searching for books, music, or videos. With the new tool--which categorizes the purchasing preferences of Amazon's 10.7-million customer base--buyers can browse the bestseller lists of targeted groups across the country. The groups are organized as companies, education, geography, and government, among others.