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Short Take: About.com, DoubleClick extend ad deal

About.com said it signed a 10-year deal to use DoubleClick's technology to deliver online advertisements. The deal is an extension of a previous relationship between the two companies and marks the longest such proposal for the New York-based online advertising network. About.com publishes more than 700 sites on topics such as arts and entertainment, the Internet, and home decorating.

About.com said it signed a 10-year deal to use DoubleClick's technology to deliver online advertisements. The deal is an extension of a previous relationship between the two companies and marks the longest such proposal for the New York-based online advertising network. About.com publishes more than 700 sites on topics such as arts and entertainment, the Internet, and home decorating.