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Sharp lowers LCD pricing

Sharp will drop pricing on LCD monitors used as desktop display replacements.

BC Sharp will bring the prices of liquid crystal display (LCD) monitors down to more reasonable levels, making these thin, lighweight displays more attractive as an option for desktop monitors.

Sharp will cut prices of some LCD models by about $430, according Nikkei BP Online, a Japanese publication.

LCD monitors are much thinner and lighter than the standard CRT monitor, a fixture today on almost all desktops throughout the world.

Sharp said its 15-inch high-resolution XGA (1024-by-768 pixel) LCD monitor, based on passive-matrix technology, will sell for between $1,290-1,380 and its 13.8-inch XGA active-matrix monitor will sell for $2,155, according to the Nikkei report.

Active-matrix LCDs produce a better image than passive-matrix displays, though the latter are generally much cheaper.

The two monitors, to be shipped by August, will be priced $430 lower than similar models shipped earlier this year, the Nikkei report said.

But these prices are still well above the price of 14- and 15-inch class CRT displays. CRTS have been the standard fixture on desktops for decades. A 15-inch class CRT can be purchased today for $300.

But Sharp counters this by saying that LCDs have low power consumption, a compact size, low levels of radiation emission, and almost no flickering.