Primus nabs another start-up

The maker of Web-based problem-solving software plans to merge with 2order.com, a software developer, in a stock deal valued at $90 million.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
Kim Girard
2 min read
Primus Knowledge Solutions today said it has signed an agreement to merge with 2order.com in a stock deal valued at $90 million.

The deal sent Seattle-based Primus' shares soaring in afternoon trading--up 15 percent to 50.

Primus makes Web-based problem-solving software that companies use to support their customers online. Primus's software can be used to capture data, solve customer problems, reuse solutions stored in a database and share problem-solving data throughout a business.

Primus said it will use 2order.com's technology to enhance its eService software product line. 2order's flagship product, Net Marketplace, is software intended to personalize a Net user's buying and selling experiences.

Under terms of the agreement, Primus will acquire all outstanding stock of 2order.com in exchange for Primus common stock equal to $90 million. Once approved, 2order.com will be a wholly owned subsidiary of Primus.

The merger will be accounted for as a pooling-of-interests and is subject to approval of 2order.com shareholders.

The deal comes after Primus's acquisition last month of e-marketing company Imparto Software.

Primus competes with companies such as Epiphany, Kana, eGain, Brightware, Silknet, and others in the so-called eCRM (customer relationship management) market. International Data Corp. projects that market to grow to $12.5 billion in 2003 from $2 billion last year.

Primus itself is growing rapidly. Customers including Compaq, Novell, Motorola, Lucent and EMC use its software to reduce the time it takes to resolve customer inquiries. Primus's third-quarter revenues jumped 186 percent with 211 percent new license growth compared to the year-ago quarter.

The company is expected to report about $7 million in fourth-quarter revenues.