Politicians petting puppies on demand

Comcast Spotlight is selling video-on-demand spots for political-office candidates.

Candace Lombardi
In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. She is a member of the CNET Blog Network and is not a current employee of CNET.
Candace Lombardi

Cable giant Comcast is offering a new way for political candidates to get in touch with their would-be constituency. "Elections 2006" (click here for PDF) is a political-advertising video-on-demand category being offered for the first time by Comcast Spotlight, the advertising sales division of Comcast. Political spots ranging from 2 minutes to 30 minutes can be purchased for local, regional or national markets, according to Comcast.

Those spots are then offered as free video-on-demand for Comcast customers. The new method, should people choose to watch them, would give candidates an opportunity to communicate more than what a 30-second sound bite might normally allow. Andrea Silbert, a Massachusetts candidate for lieutenant governor, has used the new platform to offer a 6-minute explanation of her political objectives.