Parlor trick: Buzzzy searches Buzz

If Google's own Buzz search doesn't work for you, try Buzzzy, which yields different, more configurable, results. And it actually searches more than Buzz.

Rafe Needleman
Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
2 min read
Buzzzy searches Buzz. Screenshot by Rafe Needleman/CNET

U.K. search firm WorkDigital has launched Buzzzy, a search engine for Google's Buzz. You should use it if you want to see what's buzzing on a topic and, for some reason, don't know that Google Buzz already has its own search function.

Google's own Buzz search gives different results. Screenshot by Rafe Needleman/CNET

That may be a little harsh. Buzzzy does give you different, and more configurable, results than Google Buzz's native search engine does. And name notwithstanding, it actually searches more than Buzz.

Buzzzy pulls results from Twitter and FriendFeed, as well as from numerous other sources like Google Reader, Flickr, and LiveJournal. And, unlike Buzz's own search, which orders results in a seemingly random (but probably algorithmically elegant) way, Buzzzy's search results pages put results in roughly chronological order, which makes more sense for a microblog search tool.

WorkDigital, whose eponymous site functions as a job search engine, built Buzzzy because the semantic search technology firm needed an index of Buzz items to layer into its tools, co-founder William Fischer told me in an e-mail. "We believe that it is the semantic layer that we apply to Buzzes where we create value," he wrote.

I hope that WorkDigital does create value with its Buzz indexing tools, since, as a standalone product, a Buzz search engine will be tough to make money from, if only because the company that makes Buzz has a little experience building its own search products.

For comparison's sake, remember Summize, the real-time Twitter search engine that Twitter eventually bought and molded into Twitter Search. That made sense: Twitter wasn't a search company. Google is.