One of 20 iPads on the Web may be a 'new iPad'

Just a few days after its debut, the third-gen iPad is grabbing almost 5 percent of the Web traffic among all iPads tracked by Chitika.

Lance Whitney Contributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Lance Whitney
2 min read
Apple's new iPad
Apple's new iPad Apple

The new iPad is already making an impression on the Web, at least according to ad network Chitika.

Monitoring ad impressions triggered by all the iPads seen on its network, Chitika found that the new iPad is scooping up a hefty five percent. The company's real-time tracker page provides an ongoing glimpse into how many new iPads are popping up on its network, which typically sees hundreds of millions of impressions per week among all mobile devices.

The data specifically looks at the percentage of iPad impressions over the past 12 hours based just in the United States. Chitika is able to pick out the new iPad from its two predecessors by analyzing the user agent string and the tablet's pixel density.

Five percent seems like a promising number for a brand new product, but remember that Chitika isn't tracking overall market share but rather how many iPads are seen just on its own network. Buyers of the latest iPad are also more likely to hop online initially just to configure their new tablet. So it'll be interesting to see where the percentage goes from here and just how quickly it moves.

How well the new iPad did during its launch weekend remains to be seen. Apple hasn't yet released official figures and didn't immediately respond to CNET's request for comment.

Some reports say that many stores still have a healthy supply of the new tablet, a marked contrast from last year when the iPad 2 sold out within a day.

Whether Apple made sure to stock more than enough tablets to meet demand, or demand wasn't quite as high as anticipated is unknown. But the lack of a sell-out doesn't mean sales weren't brisk, even for Apple. So odds are the company will still show robust demand for its latest tablet once the results are in.