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NYToday.com to offer local dinner reservations

The online entertainment guide and OpenTable.com together plan to help New Yorkers pick a local restaurant, then reserve a table--direct from their desktops.

Greg Sandoval Former Staff writer
Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.
Greg Sandoval
NYToday.com and OpenTable.com together plan to help New Yorkers pick a local restaurant, then reserve a table--direct from their desktops.

The online entertainment guide, owned by The New York Times Co., and OpenTable.com today announced a marketing agreement to create a cobranded Web site next month. Under the deal, visitors to NYToday.com will be able to access OpenTable.com's dining reservation system and instantly reserve tables throughout New York City and surrounding areas.

"Beyond the valuable information and entertaining content available (found in NYToday.com), visitors will have the ability to act on that content and make free reservations," said Chuck Templeton, OpenTable.com chief executive.

The move comes as competitors in the restaurant reservation category are stacking up. In November, Pasadena, Calif.-based Ticketmaster Online-CitySearch launched CitySearch Reservation Centers, an online reservation service for restaurants, as well as golfing and personal service appointments.

NYToday.com, which is a unit of Times Company Digital, provides entertainment and event listings.

Founded in 1998, OpenTable.com is backed by venture capital firm Benchmark Capital.