Microsoft's acquisition of aQuantive last year is helping to make digital ads that come from your "real" shopping cart a reality.
Microsoft is working with MediaCart on a grocery cart that comes with a monitor that will help you find items and pay for them without standing in line. Plus, it will deliver what we all want most--video ads. Microsoft's acquisition of aQuantive last year was key in developing this technology which should hit stores in late summer.
Read the full story on USA Today: "Cart console finds grocery items for you".