Galaxy S23 Ultra First Look After Layoffs, Meta Focuses on 'Efficiency' Everything Samsung Revealed at Unpacked 'Angel Wings' for Satellites 'Shot on a Galaxy S23' GABA and Great Sleep Netflix's Password-Sharing Crackdown 12 Best Cardio Workouts
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept

New Line Cinema Launches Interactive Unit

New Line Cinema has formed an in-house unit for interactive marketing and promotions. The division will produce online interviews and digitized film clips for Net service providers.

New Line Cinema has formed an in-house unit for interactive marketing and promotions. The division will produce online interviews and digitized film clips for Net service providers.

As part of its focus on Web-based promotions, New Line is expected to launch a new Web site and establish relationships with a number of online service providers.

Currently, the new division is working on a Net promotion for the upcoming film Bed of Roses.

The project will not be New Line's first foray into interactive marketing, however. The company has already established Web sites for a number of its films including In the Mouth of Madness and the Jim Carrey vehicle Dumb and Dumber.