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New iPad owners reveal their likes and dislikes

The Retina Display topped the list as the most liked feature, while the iPad's cost was the biggest complaint, says a new survey from ChangeWave.


The new iPad scores higher in customer satisfaction than did previous models, but it comes with its own unique set of pros and cons.

A full 82 percent of new iPad owners polled by ChangeWave last month said they were very satisified with the tablet, while 16 percent were somewhat satisifed. Only 2 percent were somewhat unsatisfied, while no one was very unsatisfied.

Those results compare with 74 percent of owners of the previous model iPad surveyed in February who were very satisifed and 23 percent somewhat satisifed.

.Among all owners of the new iPad, ChangeWave uncovered a healthy list of likes and dislikes.

The high-resolution display led the list of pros with 75 percent of those polled naming it the best feature. The long battery life took second place with 22 percent dubbing it their favorite feature. Other items in the most-liked department included 4G LTE support, a faster processor, and the new 5-megapixel camera.

Those surveyed weren't shy about divulging their least favorite features, with cost proving a major gripe.

Topping the most-disliked list was the cost of the new iPad, cited by 26 percent. The cost of the wireless data plan was noted by 23 percent. Other features that earned a thumb's-down included the size and weight, the amount of storage, the lack of integration with other devices, and excessive heat.

Focusing on the matter of heat specifically, ChangeWave found it largely a non-issue. Only 4 percent of those polled considered excessive heat to be somewhat of a problem, while no one considered it a very big problem. And 89 percent said they haven't run into any trouble with excessive heat.

The new iPad has triggered some concerns over extra heat being generated under certain conditions. Testing from both CNET and Consumer Reports did find the new iPad warmer than the iPad 2 at times but not excessively so.

To compile its results, ChangeWave surveyed 200 new iPad owners from March 22 to 28.