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New iPad launch: Live from the streets

CNET reporters are out in force today covering the launch of Apple's new iPad, which is drawing crowds, per the norm. Join us for our continuous live coverage.

Marguerite Reardon Former senior reporter
Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies.
Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Marguerite Reardon
Josh Lowensohn
Roger Cheng
8 min read
The first customer at the Apple Store on Fifth Ave. in New York City emerges with his new iPad. Sarah Tew

Friday is D-day for consumers looking to get their hands on Apple's third generation iPad, and lines are expected to be long because the device is already sold out online.

Doors at Apple stores and most other retailers selling the new iPad open at 8 a.m. local time in nine countries, including the U.S., and two U.S. territories. The first iPad was already sold in Australia at a Telstra store that opened at midnight local time. Other countries getting the new iPad include: Japan, Hong Kong, Singapore, Germany, Switzerland, France, the U.K., and the U.S., along with Puerto Rico and the U.S. Virgin Islands.

AT&T and Verizon Wireless will be selling 4G versions of the iPad in their stores. And you can get iPads at other retailers, too. Wal-Mart will be selling the iPad starting at midnight in the U.S. Radio Shack, Best Buy, Sam's Club, and Target will also sell the iPad starting at 8 a.m.

The new iPad looks a lot like the iPad 2, but it's got a souped-up high-resolution Retina Display, an updated processor, Apple's A5X chip, and 4G connectivity (4G LTE in the U.S. and HSPA+ in international markets.)

The device is expected to be a hot seller. Apple sold out of presale iPads online just a couple of days after it announced the new tablet. Groups protesting working conditions for Apple contract factory workers in China have also said they plan to be at the Apple Fifth Avenue store in Manhattan Friday morning.

CNET's crew of reporters and photographers will be at the cube on Fifth Avenue documenting the expected long lines and protesters. We'll also have coverage from Apple's new Grand Central store in New York , as well from our reporters in San Francisco and Palo Alto, Calif., and Paris, too.

A Radio Shack on 93rd St. and Broadway only had 10 new iPads in stock and the store sold out almost immediately. CNET/Marguerite Reardon

12:10 p.m. ET, New York City Radio Shack at 93rd St. and Broadway: Radio Shack is also selling the new iPad on launch day. But judging from this store in Manhattan, the retailer didn't get many units per store. The salesperson at 93rd St. and Broadway said the store only got 10 new iPads to sell. Customers weren't lined up this morning. But the store did sell out of all 10 new iPads a half hour after it opened, she said.

These iPads stacked up at Apple's Palo Alto store will likely be gone within hours. There have been estimates that more than 1 million iPads will be sold today. James Martin/CNET

Consumers who made it inside the downtown San Francisco Apple Store took in eye candy galore. Josh Lowensohn/CNET
9:04 a.m. PT, SF: It's a wrap at Apple's flagship SF store on Stockton. There are about five people left in a quickly moving line, and there are still iPads on hand.

The Best Buy at 62nd St. and Broadway in Manhattan said they expected to be sold out of new iPad by 2 p.m. ET. CNET/Marguerite Reardon
11:30 a.m. ET, New York City Best Buy Store on 62nd St. and Broadway: Employees said there was a line of 20 or 30 people at the store before it opened at 8 a.m. ET. At 11:30 a.m. ET the line was clear and Best Buy still had stock. But one employee, who didn't want his name used, said that the store was likely to sell out by 2 p.m. ET Friday. Still, he said that Apple had stocked the store better for this launch than it did for last year's iPad 2 debut. He said that last year, this particular Best Buy store ran out of stock before 11 a.m. ET.

Chris Strike had been first in line in Palo Alto. James Martin/CNET
8:12 a.m. PT, Palo Alto: Chris Strike, the first person in line at Apple's Palo Alto store, exits with his loot.

Scott Miner with his third-gen iPad after braving rainy weather overnight. Josh Lowensohn/CNET

8:07 a.m. PT, SF: Scott Miner is the first person at the Stockton Street store to purchase the new iPad.

The flow in Palo Alto. James Martin/CNET
8:02 a.m. Palo Alto: The doors open at the Palo Alto store.

John Browett (left), the new retail chief at Apple, and Steve Cano, Apple's manager of retail stores, survey the line in SF. Josh Lowensohn/CNET
7:53 a.m. PT, SF: We're about 10 minutes away from opening. Members of Change.org are here as well. That's the social petition platform, where one such petition urging for improvements to working conditions in Apple's supply chain was delivered to Apple stores last month, as well as the company's headquarters following Apple's 2012 shareholders meeting.

Unlike those times, however, the group said it was not delivering signatures from people who signed the online petition. Instead, spokeswoman Charlotte Hill explained that those involved with the petition were showing off a banner as well as printed cards depicting iPhones, all featuring written pleas from those who signed the document.

Here's the rest of the line in downtown SF, stuck in a nearby parking lot for now. Josh Lowensohn/CNET

7:36 a.m. PT, San Francisco: Scratch the original estimate. There are about 300 people in line. Apple's in an unusual position this year. Construction adjacent to the front of the store forced the line to go in different direction around the block. To avoid blocking the front of neighboring stores, the company rented out a nearby parking lot where approximately 100 shoppers are snaked into a line.

Raging Grannies used the iPad's release to speak up for workers. James Martin/CNET
7:33 a.m. PT, Palo Alto: Three members of the Raging Grannies are on hand, advocating for workers rights.

7:20 a.m. PT, San Francisco: About 140 people are in line here now, with the earliest having gotten here around 9:30 p.m. last night. Scott Miner, a local teacher and instructor arrived yesterday and braved some rainy weather overnight. Miner, who's purchasing the 32GB black model on AT&T, shrugged off the wait, mentioning that he was here two years ago for the first-generation model's launch.

Another returnee is Josh Elavitti, who's picking up two iPads not for himself, but for people who hired him to line wait using TaskRabbit, a paid-for chore service. Elavitti was among the first in line last year also for TaskRabbit, a gig he says ended up being a repeat affair with last year's model when it was hard to come by. Elavitti said he ended up doing similar early morning waits for another five tablets.

Good morning, San Francisco. Josh Lowensohn/CNET
7:08 a.m. PT, Apple Store, downtown San Francisco: Josh Lowensohn, here in San Francisco. About 110 people are lined up outside of Apple's Stockton Street store.

The line outside Apple's Palo Alto store this morning. James Martin/CNET
7:04 a.m. PT, Palo Alto Apple Store: The queue formed long before dawn in Palo Alto. There are around 150 people in line.

Representatives from Change.org were at the Apple store on Fifth Ave. for the third generation iPad launch to deliver a petition with 250,000 signatures calling for Apple to make sure its workers overseas are treated properly. Marguerite Reardon/CNET

8:31 a.m. ET, NYC Fifth Ave. store: Five people representing Change.org hand over the 250,000 signature petition to Apple.

Anton Sazanov (left) and friend Andrey Smimov, both of Russia, used their trip to the States to snag the new iPads from Apple's Grand Central store. Roger Cheng/CNET
8:30 a.m. ET Anton Sazanov (left) and friend Andrey Smimov were among the first to emerge out of the Grand Central App store. Both were visiting from Russia and heard the news about the upcoming iPad. Sazanov, who got here a few hours before the store opened, was 15th in line and saved a spot for Smimov, who said he slept in. Each bought two 16GB Wi-Fi-only iPads. They both intend to give the spare iPads to their friends, saying they have no intention of selling them.

8:23 a.m. ET, NYC Fifth Ave. store: Eric Ladd of Brazil was the eighth person in line here and, thus, one of the first to get his iPad. He flew in Thursday night and started waiting in line at 2 a.m. today. He plans to give his iPad 2 to his mother so they can FaceTime each other. He bought two iPads today. He is selling one to a friend, which will pay the cost of his flight. Ladd said he flew in for the iPad since it could be months before Brazil will get the tablet and it will likely cost twice as much as it does here in the U.S.

Eric Ladd traveled to New York City from Brazil to buy his third-generation iPad. He was one of the first people to emerge with his iPad from the Apple Store on Fifth Avenue. CNET/Marguerite Reardon
8:11 a.m. ET, Grand Central store: Customers are being let in initially in groups of 20 to 25.
The line inside Grand Central Station in NYC. Roger Cheng/CNET

8:08 a.m. ET, NYC Grand Central store: Alex, who wouldn't give his last name, was the first through Apple's Grand Central doors--even though he wasn't the first in line. Apple let people who reserved for pickup inside first. Alex was in New York on vacation from Moscow when his son called and asked him to wait in line for a new iPad. His son has an iPad 2, which will soon belong to Alex himself.

8:07 a.m. ET, NYC Fifth Ave. store: The first people are emerging from the Apple store. The first man who came out was surrounded by reporters and quickly walked down the street with a pack following him.

Apple employees high-five customers heading into the Cube on Fifth Avenue. Sarah Tew/CNET
8:00 a.m. ET, NYC Fifth Ave. store: People are streaming into the store now. There's tons of cheering from Apple employees.

All the way from Germany...Kersten Schumacher (left) and Jorg Bokelmann. Roger Cheng/CNET

8:00 a.m. ET, NYC Grand Central Station store: Roger Cheng here at the Apple Store in New York's Grand Central Station. The Grand Central store, unlike the other Apple stores, doesn't have the luxury of space for a line by its front steps. Instead, about 200 iPad buyers, who queued up as early as 6 a.m. today, were sent to a nearby tunnel by the Northeast Passage trains.

Jorg Bokelmann and Kersten Schumacher were the first in line at the Grand Central Apple store in New York. Bokelmann, 37, and Schumacher, 32, flew in from Germany specifically to buy the new iPad. "It's the new one, so I had to have it," Bokelmann said.

Getting closer. Sarah Tew/CNET
7:56 a.m. ET, NYC Fifth Ave. store: Protesters from Change.org are here. They have brought a petition with 250,000 signatures asking Apple for fair and ethical treatment of workers. Shelby Knox, who works for the organization said that she expects between 5 and maybe 20 people to show up. She said the Apple employees here have been very accommodating.

The line outside Apple's Fifth Avenue store. Sarah Tew/CNET

7:50 a.m. ET, NYC Fifth Ave. store: This is Maggie Reardon reporting from the Fifth Avenue store. The line of eager iPad fans is around the block. Maybe 200 to 300, waiting in the cold, damp morning. Greg Packer from Huntington, N.Y., is the first person in line. He's been here since Monday.

Consumers line up in NYC. Sarah Tew/CNET
The queue rounds the corner in NYC. Sarah Tew/CNET
2:30 a.m. PT, Century City, Calif.: Apple co-founder Steve Wokniak and his wife are the first in line at the Westfield Mall in the Los Angeles area, according to What's Trending. Normally, Wozniak shows up at the Apple Store in Palo Alto. But he apparently was in the L.A. area to give a speech today, so he found the closest Apple Store he could.

8 a.m. local time, Paris: Hundreds of consumers lined up outside the Appel Store near the Paris opera house. "J'aime le Mac," said Zhuang Bin, who shuffled slowly but steadily down a chicane of metal crowd-control barriers to buy a new companion for his first- and second-generation iPads.

Midnight PT, Union City, Calif.: Wal-Mart's 24-hour stores in the U.S. got the jump on Apple by releasing the third-generation iPad a full eight hours before Apple stores even opened. There was limited supply, however. For example, dozens of people lined up at a Wal-Mart in Union City, which had 40 iPads to sell. And many left disappointed.

Shoppers wait for their chance to buy an iPad at a Wal-Mart in Union City, Calif. Eric Franklin/CNET

8 a.m. local time Tokyo: About 450 people lined up outside the Apple store in Tokyo's Ginza district, and a nearby Softbank outlet had about 70 people in line, according to Japan's Nikkei news service. The lines had begun forming two days earlier. About an hour after opening, the crowds were dispersed.

Midnight Australia time, Sydney: The flagship Telstra electronics store in Sydney sold the first new iPad to David Tarasenko. The man earned bragging rights as the very first consumer to snag the new tablet, a white 64GB iPad Wi-Fi + 4G model to be exact.

First new iPad sold
David Tarasenko lands the very first new iPad in Sydney, Australia. CNET Australia