Online measurement firm Media Metrix is teaming up with
BizRate.com, a firm specializing in measuring consumer e-commerce
satisfaction, to try to provide deeper e-commerce measurement
BizRate.com gathers customer
purchasing data, right at the point-of-purchase by surveying actual online
buyers from more than 1,700 online merchants. This data will be combined
with Media Metrix's real-time,
metered behavioral data to provide additional depth and analysis to the
Media Metrix online shopping and transactions tracking services.
E-commerce firms are clamoring to understand the potential of their
customers in this nascent industry. The Media Metrix-BizRate partnership
comes on the same day as reports that Internet credit-card NextCard will
release a new index based on transactions made by its 100,000 cardholders.
NextCard hopes to provide companies with the first solid statistics about
how consumers spend money online.
Media Metrix and BizRate hope the combination of information will help
clients gain an unprecedented understanding of the competitive e-commerce
landscape and influence important strategic decisions.
"BizRate.com's e-commerce tracking data from the point-of-sale enables Media
Metrix to provide?insights into the digital marketplace," said Media Metrix
senior vice president Jim D'Arcangelo.
Media Metrix's e-commerce measurement services try to address marketers' and
retailers' needs for developing successful marketing strategies, gathering
tangible competitive data, and site-specific in-depth consumer demographics.
"Our partnership with Media Metrix signifies a critical milestone in the
development of valuable e-commerce measurement data for the marketplace and
an important expansion of the services and the value we provide to online
merchants," said BizRate chief executive Farhad Mohit.