Media Metrix, BizRate team on Net shopping data
Online measurement firm Media Metrix is teaming up with BizRate.com, a firm specializing in measuring consumer e-commerce satisfaction, to try to provide deeper e-commerce measurement services.
BizRate.com gathers customer purchasing data, right at the point-of-purchase by surveying actual online buyers from more than 1,700 online merchants. This data will be combined with Media Metrix's real-time, metered behavioral data to provide additional depth and analysis to the Media Metrix online shopping and transactions tracking services.
E-commerce firms are clamoring to understand the potential of their customers in this nascent industry. The Media Metrix-BizRate partnership comes on the same day as reports that Internet credit-card NextCard will release a new index based on transactions made by its 100,000 cardholders. NextCard hopes to provide companies with the first solid statistics about how consumers spend money online.
Media Metrix and BizRate hope the combination of information will help clients gain an unprecedented understanding of the competitive e-commerce landscape and influence important strategic decisions.
"BizRate.com's e-commerce tracking data from the point-of-sale enables Media Metrix to provide?insights into the digital marketplace," said Media Metrix senior vice president Jim D'Arcangelo.
Media Metrix's e-commerce measurement services try to address marketers' and retailers' needs for developing successful marketing strategies, gathering tangible competitive data, and site-specific in-depth consumer demographics.
"Our partnership with Media Metrix signifies a critical milestone in the development of valuable e-commerce measurement data for the marketplace and an important expansion of the services and the value we provide to online merchants," said BizRate chief executive Farhad Mohit.