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LinkedIn offers new livestreaming features amid COVID-19 lockdown

Brands can now choose to livestream to page followers or event attendees.

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Abrar Al-Heeti Video producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
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LinkedIn says it's made it easier for brands to share their events to page followers.

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LinkedIn on Tuesday said it's rolling out a new offering that lets brands livestream to page followers or event attendees. The tool is designed to make it easier for brands to stay connected to communities and customers amid the COVID-19 pandemic

The offering is the result of a tighter integration between LinkedIn Events, which lets users create and join professional events, and LinkedIn Live, which allows them to stream live video content to a professional audience. 

Admins can use third-party broadcasting platforms including Restream, Wirecast, Streamyard and Socialive for the new LinkedIn Virtual Events offering. More partners will be added in the coming months. 

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The video tab allows people to revisit content after an event is over.

LinkedIn

LinkedIn says it's made it easier for brands to share their events to page followers and to send direct invitations to first-degree profile connections. Users can also promote events or live broadcasts by posting an update to their page or event feed. 

After virtual events are over, conversations can continue in the Video tab, a section containing a page's organic video content which can be access by members of a community. "As virtual events become the norm," LinkedIn says, "the Video tab helps you extend the shelf life of your digital video content."

LinkedIn also rolled out a new custom announcement banner, which lets admins post important updates such as hiring decisions and operating priorities to the top of their page.

Other social networks like Facebook have also been adding livestreaming features, such as new emoji "reactions" and filters. 

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