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Lifeproof iPhone case goes well with ketchup, eggs

World's most expensive iPhone case debuts at Launch startup conference.

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman
Lifeproof cases are water- and magician-proof Rafe Needleman/CNET

Yes, LifeProof is just an iPhone case. I'm only blogging this because the demonstrator actually managed to make this introduction fun at the Launch conference. After borrowing an on-stage judge's iPhone and installing it in the LifeProof case, the tuxedoed demonstrator dropped it, covered it in eggs and ketchup, and dunked it in a fish tank to clean it off. The phone emerged unscathed.

The waterproof and shockproof case will cost $69, and there's no shock protection for that. The case is very slim for the protection it offers, only adding a sixteenth of an inch to the profile. But it does add enough protection that it makes your iPhone into a serviceable underwater camera.