Gargantuan consumer tech show IFA is about to start in Berlin, and Sony has the honour of holding the first big press conference. You're going to want to follow along with this, so click this link, save it, and come back at 7 a.m. PT, 10 a.m. ET, 4 p.m. German time, or 3 p.m. UK time to see all of Sony's announcements as they happen.
Follow CNET's live blog of Sony's press conference.
Sony traditionally uses IFA to show off new products across all the major sectors it operates in. Mobile is one of the strongest categories for Sony at the moment, so we're expecting to see something new here. Rumors point to an announcement of the Xperia Z1 Honami, a new high-end flagship model that reports suggest will have a 20-megapixel camera, 5-inch screen, and a quad-core processor.
New computers running Windows 8.1 are also a strong possibility. Sony has a history of producing original designs that take advantage of the tabletlike features that Windows 8 offers. None of these products has been a startling success yet, so the way is still clear for a manufacturer to release the perfect hybrid. Let's see what new ideas the company has this year.
The other product that's been rumored for a while is a lens that clips onto your phone to improve your mobile pictures. Reports say that it will have a 20-megapixel sensor, a zoom lens, and will send images over to the phone via Wi-Fi. Perhaps we'll see it debuted at this conference.
Finally, let's not forget that Sony owns a music label and movie studio, so details of more ways to buy Sony content on Sony gadgets seem likely, plus possibly some talk about the company's plans for 4K services in Europe. Whatever happens, we'll be on the ground with up-to-the-second news, photos, videos, and commentary, so make sure you're along for the ride.
What do you want to see from Sony at IFA? Let me know in the comments below.
Editors' note: The original version of this story was published Sept. 3 at 7:00 a.m. PT.