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iPad Web traffic share hits 84 percent, says ad network

Amazon's Kindle Fire took second place with 5.7 percent of online traffic last month, according to Chitika.

Lance Whitney Contributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Lance Whitney

Apple's iPad continues to surpass the competition in Web traffic.

Among all tablets in the U.S. and Canada, the iPad scooped up an 84.3 percent chunk of online trafficduring June in the U.S. and Canada, Chitika reported on Tuesday. That percentage is based on the number of ad impressions seen by the advertising and Web analytics firm from June 15 to 21. That data is extrapolated to provide an estimate for the entire month.

The iPad's share represented a two percentage point gain from May and marked its highest number since the start of the year.

Most other tablets saw a decline in ad impressions from May, with the exception of Barnes & Noble's Nook, which saw its traffic grow by 37 percent. The bump in Web traffic was likely fueled by consumer demand for the Nook following B&N's extended Father's Day promotion.

Amazon's Kindle Fire took second place with a 5.9 percent share, followed by the Samsung Galaxy Tab with 4.2 percent, and the Nook with 1.2 percent.

Chitika's data incorporates around 300 million ad impressions in the U.S. and Canada and are measured by page views instead of unique visitors, according to the company. But the number of impressions can vary depending on the data being measured and the length of the study.