New data shows that since Google launched its iOS mapping application, there has been a 30 percent bump in people upgrading their devices to Apple's newest mobile operating system.
A surge of people adopted Apple's iOS 6 since last week, but it has been months since the latest operating system was released.
This growth in iOS 6 upgrades may not be as random as it sounds. According to TechCrunch, which got data from mobile ad exchange MoPub, iOS adoption has bumped 30 percent since Google Maps released its app for iOS. MoPub surveys more than 1 billion ad impressions a day across more than 12,000 different apps and got its data from seeing users upgrade to iOS 6.
"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps," MoPub CEO Jim Payne told TechCrunch. "It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."
Google launched its Google Maps app for iOS last week and announced yesterday that in its first two days on the App Store, the software was downloaded more than 10 million times. Google's app brings back some of the functionality no longer found in Apple's built-in maps software, including Street View technology and public transit directions.
When Apple debuted its new mapping service with the release of iOS 6 in September, it booted Google Maps in the process. With the switch over, many users complained of inaccurate data, lack of details, distorted images, and erroneous directions. In the midst of the debacle, Apple CEO Tim Cook said he was "extremely sorry" for the frustration felt by customers and vowed to improve the program.
Apple today released a minor update to iOS 6 that promises to fix a Wi-Fi issue affecting its newest devices. This update comes just a day after Apple gave developers a fourth beta of iOS 6.1. That software, which is expected by the end of the year, or shortly thereafter, is expected to bring a host of new features that includes a back-end change in Apple's mapping software.