New merchant software being demonstrated at fall Internet World '97 this week is designed to allow businesses with little knowledge of computers to open Internet storefronts for less than $1,000 per year.
iCat's software, due for release by March and dubbed "Lemonade Stand," will be marketed to ISPs that would host Web storefronts built by merchants using only a Web browser, with iCat's software running on the ISP's servers.
"iCat is the first we're aware of that wants to hook to ISPs and partner," said Geri Spieler, a Gartner Group analyst. "They're going after smaller and mid-size businesses."
Lemonade Stand will compete with a similar offering from Viaweb, which handles the hosting on its
ViaMall for merchants that use its
Viaweb Store software. Inex, I-Central
But Aberdeen Group analyst Chris
Stevens thinks iCat's approach, which also creates an opportunity for
Web site developers to cultivate future clients, shows promise because it
links merchants, hosting, and services.
"You need all the pieces--you can't have just some of them. The software has
to be easy for merchants to use, but also has to be a highly scalable and
reliable architecture for ISPs," Stevens said. "And it has to be consistent
with the requirement of Web design and development companies."
"We believe hundreds of thousands of merchants need an easier starting
place," iCat chief executive Craig Danuloff said. Merchants who start with Lemonade
Stand, which uses an online "wizard" to simplify creating a storefront, can
upgrade to more advanced versions of iCat software for more complex Web
storefronts.
iCat's Electronic Commerce Suite includes both a standard and professional
version of its cataloging software, with the professional version targeted
at the e-commerce Web site developers who account for about 80 percent of
iCat's sales.
iCat isn't releasing details on how it will charge for the software until
the product is released in early 1998, though Danuloff said the company would not seek
a percentage of sales. Initially it will run on Windows NT, with
Unix support for Sun Solaris and HP-UX planned.
To date iCat has announced six U.S. ISPs as partners--Epoch Internet,
Internet Direct, Creative Data Concepts, The Catalog Site, WOWFactor, and
DeltaCom--plus Canada's Ngage Electronic Commerce division of MTS Advanced.
It also announced relationships with hardware vendors Hewlett-Packard and Sun Microsystems, as well as UPS.