IBM flat panel goes below $1,000 too
With the rollout of a $999 14-inch model IBM is aiming to expand its presence in the retail channel.
Rival vendors such as NEC have already gone below that mark, and as prices continue dropping, competition for retail sales is heating up.
Flat panels, which are desktop versions of the thin screens found notebooks PCs, have traditionally been sold to high-end corporate customers. With the rollout of a $999 14-inch model, however, IBM is aiming to expand its presence in the retail channel.
"We were just in commercial channels, but we have started over the last month to get into retail channels," said Alan Petersburg, worldwide brand manager for IBM's visual products. "There's something magical about the $1,000 price point."
Once a luxury item for high-end medical and financial customers, flat panels are expected to gain steam in the coming years as they begin to approach the prices of traditional CRT (cathode ray tube) monitors. They're not soon likely to approach the 7.6 million CRT units sold each month in the United States, but falling under $1,000 price point is the beginning of mass adoption of the technology, say analysts.
"Crossing the $1,000 price point is significant as this figure represents a purchase barrier for many managers," noted a recent Stanford Resources' survey of U.S. PC monitor shipments.