How does Google give money away?
Google.org head Larry Brilliant discloses the secret--and it has something to do with Gandhi.
Exactly how does Google's philanthropic project decide which NGOs (non-governmental organizations) and initiatives to fund? What kind of decision process do they employ to sort through the endless options to invest in clean water, education, and public health? The answer, not surprisingly, is rooted in the deepest and most pervasive parts of the company's culture.
Read the full statement by Larry Brilliant, head of Google.org, on Slate: "Gandhi's talisman: How Google decided what to give to"