Hasselblad sets a price for the H5D-50c: $27,500

The transition to CMOS image sensors in professional medium-format cameras takes its second big step after Phase One's IQ250 arrived in January.

Stephen Shankland
Stephen Shankland principal writer
Stephen Shankland has been a reporter at CNET since 1998 and writes about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise processors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, science Credentials I've been covering the technology industry for 24 years and was a science writer for five years before that. I've got deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and other dee
Hasselblad H5D-50c
The Hasselblad H5D-50c will move the medium-format camera maker from CCD image sensor technology to CMOS technology. Hasselblad

Hasselblad has begun shipping its new H5D-50c, a high-end medium-format camera geared for professionals, and it's a notch cheaper than the $34,990 IQ250 from rival Phase One.

The Swedish company announced a pre-tax price of 20,900 euros on Monday, which is about $28,800 at today's exchange rate, but B&H Photo gives a $27,500 price tag. If you throw in the company's 80mm lens, the price hops up to $30,000.

Both the H5D-50c and IQ250 mark the shift to sensors made with CMOS (complementary metal oxide semiconductor) chip manufacturing technology. CMOS has some advantages over the older CCD (charged-coupled device) approach, particularly for low-light shooting or heat-sensitive situations like video and live-view shooting, but today at least the new sensors are smaller than CCD predecessors.

Medium-format cameras use larger image sensors for better detail, dynamic range, and color, and for high-end lenses that pro photographers often like. But that large sensor is tremendously expensive, so even high-end SLRs are vastly cheaper than medium-format cameras.

In other medium-format news Monday, Ricoh announced a $500 discount for March on its Pentax 645D, dropping its price to about $6,500. That's almost the exact same price as Nikon's top-end D4S -- not yet shipping -- and $300 less than Canon's EOS 1D X.