Greenpeace rains on Apple's iCloud (again)

In its continuing campaign to pressure cloud providers to use cleaner energy, Greenpeace sets up a "pod" and projects images onto Apple's headquarters.

Martin LaMonica
Martin LaMonica Former Staff writer, CNET News
Martin LaMonica is a senior writer covering green tech and cutting-edge technologies. He joined CNET in 2002 to cover enterprise IT and Web development and was previously executive editor of IT publication InfoWorld.
A pod to protest iPods. Greenpeace

Environmental activists at Greenpeace took their campaign to pressure cloud computing providers on energy to Apple's headquarters today.

Protesters set up a portable building -- i.e. a "pod" -- and protesters dressed as iPhones stood outside Apple's buildings in Cupertino, Calif.

Greenpeace also projected messages onto the glass entryway into one building asking Apple to "just stop using coal" and "be part of the next century, not last."

It's the latest event designed to bring attention to Greenpeace and its Clean Our Cloud campaign which is pressuring large data center operators to use more renewable energy.

Apple appears to have become Greenpeace's favorite target for this campaign. Activists have singled out a giant data center Apple is constructing in Maiden, N.C., to provide cloud services.

Apple has responded to Greenpeace's claims by pointing out that the North Carolina facility will be very efficient and supply more than half of its energy from renewable sources, in the form of a huge 20-megawatt solar array and biogas-powered fuel cells.