#googLeftCol { float: left; width: 490px; margin: 0 10px 0 0; padding: 0 0 0 10px; } #googRightCol { float: left; width: 208px; } #story h1 { display: block; padding: 0; margin: 10px 0; font-size: 1.5em; color: #690808; } Search giant sets its price The company's shares began trading Thursday at $85 apiece in the long-awaited IPO. But where does the company go from there? Shares jump 18 percent to just over $100 in the search company's arrival on the Nasdaq. August 19, 2004 Love it or hate it, search engine IPO offers vindication for founders' iconoclastic vision. August 19, 2004 Search giant will need to innovate as keyword advertising inevitably reaches a plateau. August 19, 2004 Rank and file are eager for a bonanza--as are local real estate agents and luxury car dealers. August 19, 2004 news analysis Investors balk at a deal seen as benefiting company and insiders over buyers. August 18, 2004 Search giant's IPO, reduced to sell, makes it to the finish line. August 18, 2004 Search company clears one of last major IPO hurdles, and shares could begin trading as early as Thursday. August 18, 2004 New top price of $95 per share drops overall expected value of stock offering to a maximum of about $1.9 billion. August 18, 2004 Venture capitalists lose opportunity to make immediate gains from IPO. Google CEO, co-founders cut back their shares. August 18, 2004 previous coverage editors' picks Read a selection of stories from around the Web and tell us if you think Google is a good investment. August 12, 2004 Federal regulators hold off giving OK to proceed, extending wait for the IPO. August 17, 2004 perspective Economist Gregory L. Rosston sees merit in Google's auction-style approach but says the offering will likely be judged on the wrong criteria. August 17, 2004 As IPO looms, state regulators from California and elsewhere also request more information about the shares. August 16, 2004 Shares could begin trading as early as Wednesday. "Things are on track," says a source familiar with Google's auction. August 16, 2004 Search company acknowledges poor timing of interview, which could delay IPO or even mean a stock buyback. August 13, 2004 perspective Fund manager Tom Taulli says the comedy of errors leading up to the IPO is as much about management hubris as it is bad fortune. August 13, 2004 Interview with Larry Page and Sergey Brin may raise SEC concerns about the search king's stock offering. August 12, 2004 Brin and Page speak about the search company's experiments and its "tremendous responsibility." August 12, 2004 Texas-based start-up IceRocket looks to edge in on Google's territory. A little money from Dallas Mavericks owner Mark Cuban won't hurt. August 4, 2004 The ubiquitous search engine makes it easy to find unprotected personal information, CNET News.com has learned. August 3, 2004 Companies under scrutiny as advertisers grow concerned about phony clicks. July 19, 2004 perspective After a week of Google mania, CNET News.com's Charles Cooper wants to get in the last word. May 7, 2004 #roadIPO { width:206px; padding: 0; border: 1px solid #CCC; margin: 15px 0; font-size: .85em; background-color: #EFEFEF; } * html #roadIPO h3 { height: 21px; he\ight: 0; } #roadIPO h3 { display: block; background: #EFEFEF url(http://i.i.com.com/cnwk.1d/i/ne/hrds/googletimehead.gif) no-repeat 0 0; overflow: hidden; height: 0; padding: 21px 0 0 ; margin: 0px 0px 15px 0px; } #roadIPO p { padding: 0 5px; margin: 0; } #roadIPO dl { margin: 0; padding: 0; } #roadIPO dt { font-weight: bold; margin: 5px 0 0 0; padding: 0 5px; } #roadIPO dd { margin: 0; padding: 0 5px 3px 15px; background: url(/i/ne/p/2004/081204googbullet.gif) no-repeat 5px 4px; } #roadIPO dt.alt, #roadIPO dd.alt { background-color: #FFF; } The road to Google's IPO From the start, the search company's approach to its stock offering has been offbeat. April 29, 2004 May 3, 2004 May 7, 2004 May 21, 2004 July 12, 2004 July 26, 2004 August 5, 2004 August 10, 2004 August 12, 2004 August 16, 2004 August 17, 2004 August 18, 2004 August 19, 2004