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Ftd.com buys Flowers Direct

Online florist Ftd.com acquired direct marketer Flowers Direct, the companies announced on Friday. Ftd.com declined to say how much it paid for Flowers Direct, saying only that it paid cash for the company. Ftd.com has already begun to redirect visitors of Flowers Direct's Web site to its own Web address. Last month, Ftd.com parent company FTD completed its acquisition of its online spinoff.