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Ford's Mulally to headline CES 2010

The automotive executive gets the first keynote on the opening day of the world's biggest stage for tech. Microsoft's Steve Ballmer will speak the night before.

Ford Mulally at CES
Steve Ballmer and Alan Mulally at CES 2009.
Corinne Schulze/CNET

Ford Chairman and CEO Alan Mulally will be the featured speaker on the opening day of the 2010 International Consumer Electronics Show, the Consumer Electronics Association announced Monday.

His keynote address will open the show the morning of Thursday, January 7. Although it's not Mulally's first time at the Las Vegas event--he also spoke last year--it will be his debut as the main keynote speaker. Recent opening keynotes have been given by Sony's Sir Howard Stringer and Comcast's Brian Roberts.

Microsoft CEO Steve Ballmer will speak the night before, as he did last year, taking over the slot traditionally given to Bill Gates.

Although he's not a technology executive, per se, Ford has made it a point to come to CES with lots of gadgets in the past. This year looks to be no different, as Mulally is scheduled talk up in-car tech like GPS navigation, location-based services, and video, according to the CEA.

Corrected on 9/22/09: This post initially had the day of the week on which Mulally will be speaking wrong. January 7 falls on a Thursday, not Friday.