Beauty e-tailer Eve.com closed its doors Friday, according to a posting on its Web site.
"We will be closing our doors on Friday, October 20," the posting read. "We hope that shopping with us has been a 'beautiful' experience. Thanks for your support."
Customers who placed orders after 8 a.m. PT on Friday will not have their orders shipped, Eve.com said. Orders placed earlier will be shipped "subject to availability of stock."
Eve.com's financers have included Idealab. On Wednesday, Idealab postponed its plans for an initial public offering, citing "dramatic shifts in the market."
"This was an issue of capital availability," a spokeswoman for Eve.com said.
The company is also laying off most of its 164 workers.
"Over the past several months the company improved gross margins and reduced costs to the point that Eve delivered orders profitably," the company said in a statement. "However, this was not enough to overcome the lack of sufficient scale. After examining every alternative, the company regretfully concluded that liquidation is the only viable option."
Eve.com was started in June 1999.
News.com's Jeff Pelline contributed to this report.