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EMC targets NetApp turf with VNXe gear

Now the heart of EMC's midtier storage lineup, the VNXe family takes the company into a niche it couldn't hit with its Iomega unit, which sells systems in the $5,000 and under segment.

EMC's VNXe system
EMC via ZDNet

EMC today rolled out its largest launch ever with 40 new storage technologies and products aimed directly at undercutting NetApp's footing.

Among EMC's announcements, the most notable item is a new family of systems called VNXe, aimed at small and midsize businesses as well as remote offices. The VNXe system prices will range from below the $10,000 mark to $40,000. The VNXe family is basically the heart of EMC's midtier storage lineup and takes the company into a niche that it couldn't hit with its Iomega unit, which sells systems in the $5,000 and under segment.

In an interview, Jeremy Burton, chief marketing officer of EMC, said that the company "is attacking a market where it didn't have any presence."

Read more of "EMC targets mid-market, plans to undercut NetApp" at ZDNet's Between the Lines.