China group paying $900M for Media.net, which runs ads on Yahoo and Bing

Media.net surfaces "contextual" advertisements on Yahoo and Microsoft's Bing search engine.

Joan E. Solsman
Joan E. Solsman Senior reporter
Joan E. Solsman is CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and the Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)

A consortium of Chinese investors is buying US startup Media.net.

Teh Eng Koon/AFP/Getty Images

Chinese investors are buying ad-tech startup Media.net for $900 million, Bloomberg reported Monday.

Media.net specializes in tailoring a web page's ads based on the content the page displays. Yahoo and Microsoft's Bing search engine use Media.net's services.

The group purchasing the company is led by the chairman of a Chinese telecom company. Zhang Zhiyong of Beijing Miteno Communication Technology said the firm wants to accelerate its shift into mobile ads with Media.net, according to Bloomberg.