Media.net surfaces "contextual" advertisements on Yahoo and Microsoft's Bing search engine.
Chinese investors are buying ad-tech startup Media.net for $900 million, Bloomberg reported Monday.
Media.net specializes in tailoring a web page's ads based on the content the page displays. Yahoo and Microsoft's Bing search engine use Media.net's services.
The group purchasing the company is led by the chairman of a Chinese telecom company. Zhang Zhiyong of Beijing Miteno Communication Technology said the firm wants to accelerate its shift into mobile ads with Media.net, according to Bloomberg.