Oracle's hard sell illustrates industrywide problems It is a scene repeated countless times in the corporate jungle: A company endures months of sales pitches, pays millions of dollars for new software, discovers massive problems, and spends far more to fix the product than the original cost of buying it. And customers have little choice but to keep eating the expenses while salespeople walk away making up to $1 million in a single year. In dozens of interviews, executives, customers and sales representatives have described systemic problems that begin with the need to satisfy Wall Street's dual demands of stability and growth--a schizophrenic goal that has driven some companies to practice a kind of creative accounting that has drawn scrutiny from federal regulators. CNET News.com examined database giant Oracle and its business practices as a case study in the chaotic world of corporate software sales, which includes such industry stalwarts as IBM, SAP and Siebel Systems. Although high-pressure tactics are common among all major players in this arena, the $100 billion database company stands out because of market dominance and a reputation for aggressive competition. The pitch: Inside the pressure cooker The deal: Customers pay a high price The system: Searching for solutions |
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